south african singer tyla signed to epic records
byJune 7, 2021
African superstar ,singer and songwriter TYLA has inked a global deal with Epic Records – with Since ‘93 handling her UK releases. Tyla has quietly become one of the hottest artists on the continent, and she’s primed for a major breakthrough now with many referring to her as the African Ariana Grande.
About the signing, Epic Records Chairwoman and C.E.O. Sylvia Rhone stated,
“Tyla has all the qualities of a true career superstar. At the same time, there’s never been an artist quite like her. She’s become a star in Africa on her own terms, and now she’s going to redefine the sound of pop music worldwide. We’re so excited to welcome her to the Epic Records family.”
On the new signing,Tyla stated,
“This really is a dream come true! I had no plan B, so this is something I invested my everything into and I could not be more satisfied.To be welcomed into the Epic family like this, it’s such an honor, I’m so grateful for everyone who believes in me. My team at FAX and I worked so hard to get here and I’m super excited to keep growing with them and take it to the top. Sylvia and Epic share our vision, we want to make great art and bring the world’s attention back home to Africa. I cannot wait to share what we have with the world.”
Her debut single “Getting Late” [feat. Kooldrink] has exploded as a viral phenomenon. The music video has amassed over 2 million YouTube views, while the song eclipsed 1 million streams. It has also claimed coveted real estate on playlists such as African Heat [733K followers], Amapiano Grooves [97K followers], Hot Hits South Africa [51K followers], and more. Not to mention, the track debuted on Spotify’s Top 50 chart in South Africa, reaching #27, a powerful feat for an artist’s first release.