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snoop dogg takes executive role at def jam.

SNOOP DOG>

SNOOP DOG

by Helvine Achieng June 9, 2021

Rap superstar Snoop Dogg has joined the legendary hip hop label Def Jam Recordings as an executive creative and strategic consultant. The U.S. company Def Jam, owned by Universal Music, has been home to some of hip-hop's most pioneering artists, from Public Enemy to L.L. Cool J and the Beastie Boys. 


On Snoop's new role, the company broke the news on Monday blankly, stating what Snoop will do once he joins them. Snoop Dogg will be based in Los Angeles and report to Universal Music Group Chairman and Chief Executive Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.


On Snoop's music journey, the artist has released 19 studio albums and sold over 30 million albums worldwide. Snoop would not be the first rapper to take on an executive role at Def Jam. In 2004, Jay-Z was named president and CEO of the label but left after three years.


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