larry madowo speaks on why he left bbc for cnn job in nairobi.
byMay 20, 2021
The former Nation Media Group journalist Larry Madowo who officially started his new job on Monday, May 17 2021, as a Nairobi based CNN correspondent, has shed more light on why he left the BBC to take up a new position with CNN as the network's Nairobi-based correspondent.
Speaking in an interview with Bizcommunity, Madowo stated that he took up the job to raise the standards of foreign media's coverage of Africa.
"We've discussed my role with the leadership at CNN International since last year and this was the perfect time. I've always been critical of some of the foreign media's coverage of Africa, so I felt challenged when the CNN opportunity came up," said Madowo.
"It's easy to criticize other journalists' African reporting from the comforts of America, but I chose to come back, so the audience can hold me accountable to the same standards I preached."
"I'm thrilled to be heading back home and starting a new assignment with CNN covering a patch that's close to my heart. Whether I'm working in Johannesburg, London or Washington, Nairobi has always been special to me. This is an amazing platform to showcase the full breadth of African life with a massive audience."
On his career highlight, Larry had this to say.
"I feel that everything I've done has been a highlight – getting started on T.V. at 20, a career with the BBC over three continents and working across multiple platforms."
"But 2020 was probably the 'newsiest' year of my career, and I was a part of it all from the coronavirus outbreak, to the summer of protests following the death of George Floyd and ending in the 2020 U.S. presidential election. For a kid who grew up in a small village in western Kenya without a T.V., I pinched myself a lot that I was here."