kim kardashian kkw beauty brand set to relaunch with a new look.
Kim Kardashian West [photo courtesy]
byJuly 7, 2021
Kim Kardashian West's brand KKW Beauty is officially getting a makeover and shutting down its online operations to relaunch with a new look.
According to reports, the plan is to switch out to new packaging, new formulas and, of course, a new brand identity. Kim said as much with Tuesday's announcement saying the brand will consist of new formulas that "are more modern, innovative and packaged in an elevated and sustainable new look."
Kim's brand hit the billion-dollar mark following a new deal with the cosmetic conglomerate, which forked over $200 million for a 20% stake in KKW's biz.
As for the new biz, Kim says she's excited to continue to develop and expand her product range and "finally be able to experience it the way that I have always envisioned."
It looks like Kim's mission is to fire up a site that'll serve as a one-stop shopping destination for ALL of her brands.