Jennifer Lopez Launches Her New Beauty Brand

Pop superstar Jennifer Lopez

by Muthoni Kimani December 2, 2020

Jennifer Lopez will ring in 2021 by launching her new beauty line. Pop superstar Jennifer Lopez has casually revealed that she was set to launch JLo Beauty by sharing a sun-kissed selfie with the caption;

"Sunset glow... #JLoBeauty coming soon."

Jeniffer also announced that JLo Beauty would launch on 1 January 2021, although fans can sign up for early access on 8 December. She wrote on Instagram alongside video footage of the JLo Beauty logo appearing out of a pool of gold;

"JLO BEAUTY DROPS 1/1/21. Get early access 12/8. #linkinbio to sign-up... Are you ready for THAT Glow?"

The superstar also shared a campaign video in which she stars, along with the caption, "This isn't just a passion project, it's a 30-year dream. I can't wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21."

Whilst the Grammy Award-winning artist shared no other details, a closer look at the photo suggests that the line might include bronzer, highlighter and eye shadow, as well as a neutral lip gloss.

It's not clear whether or not skincare will be part of the line-up. The 51-year-old is no stranger to the beauty market. She has launched around 30 fragrances, beginning with Glow in 2002, and once teamed up with Inglot on a make-up collaboration.

In 2018 Lopez had given a highlight she was working on a skincare line;

"I will be coming out with a skincare line. I've been working on it for a long time because I don't want to put (just) anything out," she shared. "I want it to be something that encompasses all the things I've learned and all the secrets I have. And it doesn't have anything to do with needles."

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