Here Are The Highest-Streamed Kenyan Musicians on Boomplay!
Kenyan RnB singer Otile Brown and Kenyan songbird Nadia Mukami
byDecember 20, 2020
Kenyan RnB singer Otile Brown and Kenyan songbird Nadia Mukami have emerged as Boomplay’s most-streamed Kenyan artistes of 2020 according to the company’s latest report dubbed ‘Boomplay Music Facts 2020’.
The two have taken the Kenyan music scene by storm, and have over 11.5 million streams on the music streaming platform, around one year. Kenyan musicians have monetised their music through streaming services, with Otile making a considerable amount of money.
Otile, whose ‘Just in Love’ album was released in June this year, also clinched the top streamed album in Kenya while Nadia’s album ‘African Pop Star’ is reported to have garnered 1.5 million streams, only three months after being released. Otile also had the highest engagements and three of his songs emerging as the most-streamed tracks.
Rap Kings, Khaligraph Jones and Nyashinski took 2nd and 3rd positions respectively, while Mercy Masika and Tanasha Donna rounded up the top 3 for the female chart.
Across the border, Rayvanny, Mbosso and Diamond Platnumz took the top 3 spots, respectively with their country counterparts Zuchu and Nandy claiming the top 2 and Simi from Nigeria, closing off the top 3 spots in the female category for Sub-Saharan Africa.
This year saw the entertainment industry greatly affected by the global pandemic, leaving many Kenyans to seek an alternative to attending live concerts, by streaming their favourite songs from Boomplay.
The company recorded a 278.25% increase in streaming in 2020 compared to 2019. Boomplay, which is Africa’s most extensive streaming service, has over 50 Million Monthly Active Users and 11 Million Active Users in November 2020.
In recent times, the company has signed licensing partnerships with the three majors: Universal, Warner and Sony Music Groups, to expand the music scene, by opening up room for more collaborations between African and international artists.
Boomplay is owned by Transnet Music Limited and has regional offices in Kenya, Tanzania, Ghana and Nigeria.