barbadian singer rihanna set to conquer the hair-care industry.



by Helvine Achieng March 17, 2021

Rihanna,has reportedly filed a trademark application for Fenty Hair under her company, Roraj Trade LLC, last week.According to the legal documents, the potential line would cover product categories such as haircare preparation, hair color, hair styling, straightening or relaxing, and dandruff shampoo.

The musician has yet to comment on her new business ambitions. Previously, the young lad put her luxury clothing line, Fenty – which she launched in 2019 with LVMH on hold so she could focus on Fenty Beauty cosmetics and Savage x Fenty lingerie lines.

“Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions. Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of [the] Fenty ecosystem focusing on cosmetics, skincare and lingerie.”

The Fenty clothing arm was tailored to the high-end market, whereas Fenty Beauty and Savage x Fenty is more affordable.Upon the launch of the clothing line, the pop star stated

“I’m not the face of my brand, but I am the muse, and my DNA has to run all the way through it. I don’t want anyone to pull up my website and think, Rihanna would never wear that.”