apple music celebrates african gospel with a new campaign.
byApril 13, 2021
Streaming service Apple Music has recently launched its Spirits Rejoice campaign, which celebrates the best and brightest Gospel voices in Africa and beyond. The campaign consists of exclusive playlists from South Africa’s Joyous Celebration, Ntokozo Mbambo, Hle and Dr Tumi, and Nigeria’s Sinach, Mercy Chinwo, Nathaniel Bassey, Tim Godfrey and Ada Ehi.
The music selection seeks to inspire, uplift and encourage. The playlist also comprises a whole host of local and international artists, including Fred Hammond, Kirk Franklin and Donald Lawrence.
Gospel music is one of the top-streaming genres on the African continent. Its roots are firmly planted in Africa, with its call-and-response style originating from numerous African tribes.
African gospel can well be described as uplifting, rhythmic, and spiritual with lyrics that reflect diverse world views, theologies and cultures of the black African experience.
All this is highlighted by the exclusive artist playlists created for Spirits Rejoice.