by Helvine Achieng
February 26, 2021
After a few days of announcing its plans on venturing into 8o new countries with the expansion majorly focusing on Africa and Asia, Spotify is officially in Kenya.
Kenyans will now join the over 345 million monthly active listeners to stream popular music and podcasts on the free platform. The platform also has a premium subscription that offers ad-free streaming.
“African creators have always pushed boundaries, innovating and creating incredible sounds, and starting from today we are giving them access and the opportunity to connect with a global audience of fans,” said Phiona Okumu, Spotify head of music sub-Sahara Africa.
Spotify stated that both its free and premium plans would be available across all markets, with specific plans like the Family, Duo, and Student Plan options only available in select markets. These newly selected markets will allow them to reach more than 1 billion new subscribers.
The streaming service’s biggest strength is its personalized experience, where users get to receive recommendations based on their taste and preferences. Spotify's podcast is also getting bigger; hence, recently, the podcast announced a partnership with Obama and Bruce Springsteen for their podcast.
Kenyans have the option of upgrading to Spotify Premium for Sh299 per month. Spotify Premium Duo, a subscription for two users is Sh389 per month while the Premium Family for up to six people living under one roof is Sh479. The firm will offer its new premium subscribers one month of free streaming.
The company said in a statement that the Kenyan audience will have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. Kenyans will also be treated to popular Bongo Flava tunes, local hits, and more. Users can opt for a mobile app or accessing the service online.
“We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent,” Ms. Okumu said. Spotify joins other streaming apps in the market including Apple Music, BoomPlay, and Deezer. Here is a list of the new markets
Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, Côte d'Ivoire, Curaçao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People's
DemocraticRepublic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.