Singer Ed Sheeran bags major endorsement deal with English football team

by Helvine Achieng
May 11, 2021

English singer Ed Sheeran has recently bagged an endorsement with the English football club.

The club seemingly may have fallen on hard times, but they hope a new shirt sponsorship deal with singer Ed Sheeran will make them the "A-Team" with the ginger-haired crooner's fans.

Ipswich, nicknamed 'The Tractor Boys', were FA Cup winners in 1978 and won the UEFA Cup, a forerunner of the Europa League, in 1981 but now find themselves third-tier League One.

The one-season deal with singer/songwriter Sheeran, who lives near Ipswich and is a fan of the team, will see a logo featuring mathematical symbols (plus, minus, equals, divide, multiply) and the word TOUR, on the club's blue shirts.


The symbols refer to Sheeran album titles and while the singer has not explained the logo, it may be part of a promotion for an upcoming tour.


"All will be revealed in time," Sheeran, 30, told the Suffolk club's website here. "The Football Club is a big part of the local community and this is my way of showing my support.

"I have always enjoyed my trips to Portman Road and I'm looking forward to going back there as soon as supporters are allowed into stadiums again," he added.