S.A artists set to receive royalties from Facebook, TikTok and Netflix

by Helvine Achieng
May 7, 2021

South African songwriters, composers, and publishers whose music is used on TikTok, Facebook, and Netflix will now be eligible to receive royalties. The information was announced by The Southern African Music Rights Organisation (SAMRO), which revealed that it has started collecting royalties on behalf of its members.

“Samro is pleased to announce that we have entered into licensing agreements with short-form video content social media platform TikTok, global social media powerhouse Facebook, as well as the video streaming subscription platform Netflix, that will benefit members,” said Samro chairperson Nicholas Maweni.

According to Maweni, SAMRO will collect royalties on behalf of members for all copyright-protected content featured across the digital platforms,adding,

“Thanks to the conclusion of these binding agreements, Samro will be able to collect royalties on behalf of members, for all copyright-protected content that features on these platforms, with immediate effect.”

Maweni also  disclosed that platforms such as Facebook prohibited the use of copyright-protected content on their networks.

“This deal is going to enrich these platforms through the use of high-quality content produced by our members while at the same time broadening the scope and usage of member content.

"The technological evolution we are experiencing is a welcome development as it creates new avenues through which the public can experience creative works while at the same opening up new opportunities for our members."