Nviiri, Zuchu, Davido and Burna Boy in Apple Music campaign 'Umoja'.

by Helvine Achieng
May 3, 2021

Streaming platform Apple Music is celebrating Africa Month this May with a campaign. The campaign shines a spotlight on the new generation of African artists who are changing the narrative in the music industry locally and abroad.

The campaign features collaborations from Davido, Naira Marley and Busiswa, Gyakie feat. Omah Lay as well as AKA feat. Burna Boy. Additions to the list are Kenya's Nviiri The Storyteller, Tanzania's Zuchu, among others.

Speaking about the project, Zuchu said, "These are my all time favorite songs as they inspire me to write songs that will live through generations."

Nviri, on the other hand, showed gratitude on his Instagram post.He stated,

Happy New Month! 🌍

I'm happy to be the Kenyan 🇰🇪 artist chosen for #AfricaMonth Umoja campaign. For my official playlist, I selected a diverse range of sounds from across the continent that makes me proud to be African. Music has been the consistent voice for us all, uniting, uplifting and entertaining across generations. It has been an unceasing vessel used to tell our stories.

N/B: For a limited time, new listeners to Apple Music on iOs and Android in Kenya can enjoy 6 months of free Apple music through the @shazam app. Returning listeners get 3 months of free Apple Music.

The playlists are made up of songs that make the artists proud to be African or have changed the landscape of music in Africa.