Miley Cyrus wins right to use her name as a trademark in Europe.

by Helvine Achieng
June 18, 2021

American singer, songwriter, and actress Miley Cyrus has won the right to use her name as a trademark on a wide range of products in the European Union. The win comes after Europe's top Court on Wednesday annulled a decision by the EU patent office to limit the scope of her brand.

The Court overruled EUIPO's decision, dismissing its arguments that the brands could be confused and that the name Miley Cyrus had no conceptual meaning.

"The mark applied for, MILEY CYRUS, has a clear and specific semantic content for the relevant public given that it refers to a public figure of international reputation, known by most well-informed, reasonably observant and circumspect persons," the CJEU said.

In 2014 when Mileys company Smiley Miley Inc. sought to trademark MILEY CYRUS with the EU Intellectual Property Office (EUIPO) for audio and video discs, mobile phone cases, e-books, electronic board games, calendars and other goods,British Virgin Island-based Cyrus Trademarks Ltd, which had registered the mark CYRUS in 2010, however, opposed the application for some of the products.