by Muthoni Kimani
November 17, 2020
La Liga, the organizing body for Spanish soccer's top two divisions, has revealed plans to build a new multi-use sport and business complex in Madrid as part of a 15-year collaboration agreement with Spanish agency T3N Sport & Investment.
The sports complex will be located in Villaviciosa de Odón, in the El Bosque Residential Park, just 20 minutes from the center of Madrid. The construction of this complex is expected to be completed and operational by the summer of 2021.
This large-scale project will also include the participation of another internationally renowned sports property that will bring its knowledge and experience to add comprehensive and differentiated value to the initiative. More details about the participation of this partner in the project will be announced soon.
This initiative will become a pioneering model for the sports sector in Spain, with the complex hosting all types of sports and training projects - both national and international - in a single space. Also, it will facilitate the generation of joint opportunities in sports and training projects, branding actions, commercial strategies and all number of different events.
The facilities, designed for multidisciplinary use, will boast football pitches, basketball courts, a gym, a swimming pool, dining rooms, games rooms, a library and residential facilities accommodating 450 people, among other amenities. It will have an international school and classrooms for learning and training purposes; facilities that LaLiga will also make available to clubs, partners, and other entities related to education and sports.
Director of Business, Marketing and International Development at LaLiga Óscar Mayo had this to say;
"One of LaLiga's primary objectives is to help the development of sport, and with this project we offer a comprehensive solution that meets the needs of the industry, with special emphasis on our stakeholders. It is the first privately owned multi-use centre that will help the sports industry from a training, residential and sporting perspective, creating synergies with other facilities that LaLiga already has around the world, for example, in China, Dubai and soon Vietnam, among others."
In addition, David Pampliega Managing Partner of T3N Sport & Investment added;
"This is a unique project in the world right now. In addition to having the support and collaboration of the most important football brand in existence, we will soon be able to announce the incorporation of one of the world's most influential sports institutions."