JAY FILES A NEW TRADEMARK FOR THE PRODUCTION COMPANY UNDER S. CARTER ENTERPRISE.

by Beatrice Ambasa
May 11, 2021

With Billions trickling into his account, American rapper Jay-Z keeps finding new ways to expand his brand and make more revenue.

 Now, Hov seems to be in the process of starting his own production company, and it looks like he has already filed a trademark application.



According to legal docs acquired by USA's blog TMZ, Jay's company S. Carter Enterprises filed a trademark for "2/J" on May 3 for "entertainment services like creation, development, and production" of T.V. shows, movies, etc.


While it is too early to tell what Jay is doing, it seems like he is laying the groundwork for his own production company.


This is not Jay's first venture into film production.


 In 2017, he produced the critically acclaimed docuseries Time: The Kalief Browder Story, a six-part docuseries about the three years Kalief Browder spent in New York's Rikers Island jail despite never being convicted of a crime.


 The following year, Hov produced Rest In Power: The Trayvon Martin Story, which detailed the life and death of Trayvon Martin.