INSTAGRAM TO FOCUS MORE ON VIDEO AND ENTERTAINMENT AS IT DITCHES THE PHOTO-SHARING APP PERSONA

by Beatrice Ambasa
July 2, 2021

Instagram is leaning towards becoming a video and entertainment based company as it distances itself from the photo- sharing app persona.


In the upcoming months, the platform will be experimenting with some new initiatives such as recommendations for content users might not yet be following, and making immersive mobile first video, full-screen content.


According to the head of Instagram Adam Mosseri,  this comes as research indicates that the main reason consumers use Instagram is to be entertained.


 He added that video is driving immense growth from all platforms.


He noted that the platform has some “serious competition” in the video space given the success of Tiktok and the even bigger following YouTube has managed to garner for itself.


Last year, Instagram launched its "Data From Partners” ad setting to allow users to indicate whether they want Instagram to use data to personalize ads on Instagram.



 This includes information about your activity on third-party sites and apps, as well as offline interactions with advertisers, such as in-store purchases. If users opt out on Instagram, data about their activity from partners will not be used to personalize their ads on Instagram.


 Users who have connected their Facebook and Instagram accounts will also see an option for both surfaces on their settings page.