GOOGLE.ORG’S SH2.7B PLEDGE REINFORCES COMMITMENT TO WOMEN AND GIRLS ECONOMIC EMPOWERMENT IN AFRICA.

by Helvine Achieng
March 12, 2021

Google’s philanthropic arm, Google.org, has recently announced Sh2.7 billion($25million) in cash grants for the Google.org Impact Challenge (GIC) focused on women and girls’ economic empowerment in Africa.

The grant is to be given to non-profits and social enterprises to enable them to create pathways for women to achieve their full economic potential and thrive.

These enterprises have until Friday, 2 April, to submit their applications at g.co/womenandgirlschallengewhere where an all-female panel of expert Google executives, world leaders, researchers, educators, business leaders, entrepreneurs, activists and more will preside over the application review and selection process.

Agnes Gathaiya, Google Kenya Country Director, states that they are looking for applications from organisations that advance all-round economic empowerment on programmes that address systemic barriers to economic equality, thus cultivating entrepreneurship, developing financial independence and many more.

“Building on our previous work in gender equity with grantees like the National Domestic Workers Alliance, Laboratoria and Give Directly, in the past five years, Google.org has given over Sh6 billion ($55million) in cash grants to non-profit organisations that support gender equity and access to opportunity for women and girls around the world,” said Ms Gathaiya.

In the stated grant,each beneficiary will receive funding ranging from Sh32.8 million ($300,000) to Sh219.3 million ($2million) with each organisation selected receiving capacity building support and mentoring from Googlers.

“We have a collective responsibility to ensure that generations of women and girls from all walks of life, no matter their race, sexual orientation, religion or socioeconomic status live in a world where they are treated equally and can realise their full potential,” Ms Gathaiya added.

Google.org gives women and girls the tools, resources and opportunities to turn their potential into power, changing their economic trajectory while benefiting their communities.