Facebook launches Reels Ads on Instagram across 25 African countries

by Helvine Achieng
July 2, 2021

Facebook  on Thursday announced the launch of Reels Ads in 25  African countries that had the Reels feature on Instagram.The reel Ads will enable businesses on Instagram to reach greater audiences besides allowing people to discover inspiring new content from brands and creators.

Jocelyne Muhutu, Facebook’s Strategic  Media Partnerships Manager, SSA has  described Reels as the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone.

“We see Reels as a great way for people to discover new content on Instagram, and so ads in Reels are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

Prior to this launch, Reels Ads was successfully tested in select countries globally.

Reels it to 25 countries across Social Security Authority including;  Kenya, Uganda, Tanzania, Rwanda, Zimbabwe, Zambia, Tunisia, Swaziland, South Africa, Seychelles, Senegal, Nigeria, Namibia, Morocco, Mali, Malawi, Libya, Lesotho, Guinea, Ghana, Egypt, Cape Verde, Cameroon, Burkina Faso and Algeria. 

The Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels.