by Muthoni Kimani
January 21, 2021
With a new multi-million studio in place, comedian Eric Omondi is looking at how he can promote and make it a home for local and international creatives.
He's gunning on his five million-plus followers on social media and funny online shows to bring attention to Eric Omondi Studios. The mega exclusive studio in Lavington he launched late last year is intended to bring everything Kenyan creatives might need under one roof.
And so far, so good. The studio's debut show, "Wife Material", was a huge hit trending for almost a month on Youtube. "We went to promote our album that will be released next month, and it helped us a lot," said Band Beca singers Carol and Becky who were featured in Wife Material.
"People did not know about us as musicians and also we gave people something to smile about during a boring season." He's hoping his next project "Shosholites" will market his studio country-wide and prove to creatives they have the power to catapult creative projects and brands.
Shosholites, another creative, unorthodox, never-seen-in-the-Kenyan-market-before show, involves jumping from one town to another showcasing granny who have talent. Winners are set to walk home with 100k in cash.
The judges in the talent search show will be Comedian Butita, veteran actors Mama Kayai, Judge Lucy, and MC Antonio. This, according to Omondi, has been his dream; teaming up veterans and younger creatives to make magic. His mission is to conquer Kenya first, then Africa.
"I am targeting new blood and also to incorporate the legends who will shoot from this studio and also market their work," the comedian said during the launch. "Like I said before, I am expanding beyond Kenya and artists in Africa will also be part of this project."
"All my life I dreamt of an opportunity to showcase my craft to the world but my biggest dream has always been to create a space for creatives. These studios we launched are for every artist, musician, comedians and actors. These studios are also to ensure maximum quality production for our corporate clients and partners."