Nyashinski's wife, Zia Bett, talks about her hustle

by Helvine Achieng
June 23, 2021

Nyashinski's wife Zia Bett has recently opened up on her journey to starting her clothing line, Zia. Speaking to vlogger Just Angie Zia stated,

"I used to dress my mum when she would go for weddings, and my sisters would always seek my approval. Later, I moved on and started as a side hustle on the campus.


So around 2012, I would wake up at 5 am and go to Gikomba to get some clothes and sell to women over the weekend when they are going out and later did some research and started importing clothing, and the first shipment sold out, and I was like 'Yes, this is is what I was meant to do'. It was a suitcase of outfits."


"Before I started seeing fruits from that hustle, it was seven years later; I still had not gotten the pricing and the overheads that go into starting the brand, right.

I was more focused on building the brand and the name and getting as many women to wear my clothing as possible. My break came after learning from my failures and successes over the years."

Zia currently has an eCommerce platform where she sells unique outfits for modern woman. Zia is also a mother, businesswoman and founder of Keto Life.