by Beatrice Ambasa
April 8, 2021
Bongo star Diamond Platnumz is arguably one of the most successful and finest musicians of his generation in East Africa.
The singer, who is currently the WCB boss, has conquered most African countries and beyond with his captivating music style.
Diamond Platnumz is the most listened to artist in Africa following his recent achievements.
Barely a year after taking to his Instagram account to celebrate 4 million subscribers on YouTube, the Baba Lao crooner has yet again stunned his fans by hitting 5 million subscribers, making him the most subscribed artist in Africa.
Last year, the singer who also doubles as a dancer made history by becoming the first artist in sub-Saharan Africa to clock more than 1 billion views on YouTube.
According to Kevin Meenan, YouTube music trends manager, most YouTube views for the Bongo star came from Kenya, followed by his home country Tanzania and the United States, for the measurement period of May 1, 2019, to May 1, 2020.
Meenan said he was particularly struck by the innovative approach that Platnumz takes with his YouTube channel- an entrepreneurial strategy that includes an FM station, full-service management, recording, publishing and entertainment company - Wasafi Classic Baby, which represents Rayvanny among other top music acts.
Diamond also made history after “Yope Remix” featuring Congo’s Innoss’B became the first song in East Africa to clock 100 million views. “Yope Remix” was uploaded on Diamond’s YouTube channel on Sep 7, 2019, garnering over 100 million views in just ten months.